Retailers Pressured to Drive Lifetime Customer Value
Some 58% of retailers say the top business pressure that influences their loyalty-program decisions is the need to develop lifetime customer value, according to research conducted by Aberdeen Group....
View ArticleUS Consumers Amass Higher Volume & Value of Digital Content
US consumers store an average of 907 songs, 924 photos, 25 movies and seven games on their ever-growing array of digital devices, according to (PDF) a recent study by KRC Research and Hitachi Global...
View ArticleCollege Students Setting Records in Spending, Civic Engagement, Digital...
A record-level 13.6 million college students (age 18-30) will soon arrive on campus and account for a record $237 billion in spending this year – up 20% from ’07, according to Alloy Media + Marketing’s...
View ArticleCommunications Spending to Grow – Despite Economy & Traditional Ad Declines
Total US communications spending is projected to increase 5.4% to $923.91 billion in 2008, as strong gains in the institutional and alternative-media sectors offset the downward pressure of declining...
View ArticleTop 10 Real Estate Websites – July 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Telecom Websites – July 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleMobile Users Would Watch Ads to Get Free Content
Some 88% of mobile users in the UK are willing to receive pre-roll mobile ads in return for free video content, according to 4th Screen Advertising‘s Adlndex for Mobile research, conducted by Dynamic...
View ArticleGlobal Sports Equipment, Apparel and Footwear Market Nearly $280B
Worldwide sales of sports equipment, apparel, and footwear increased a healthy 4% to $278.4 billion (185.6 billion euros) in 2007, even as the US share of the market decreased from 40% to 36%,...
View ArticleNumber of ‘Cyberchondriacs’– Online Health Info Seekers – Levels off
Some 150 million people have gone online to obtain healthcare information – 66% of all adults, and 81% of those who are online – but that 2008 number is down from 2007’s 160 million, according to an...
View ArticleWomen Happy Overall, Want More Help at Home and Better Sex
Nearly all US women (94%) are satisfied with their lives and ability to balance multiple roles and responsibilities, but only half of married/partnered women are satisfied with their sex lives and the...
View ArticleHigh Street Retailers Winning Online-Shopping Battle
The internet properties of the 100 largest online high street retailers in the UK, such as Argos, Next, and Marks and Spencer, received 19.3% more UK internet visits during July than the 100 largest...
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Facebook Audience Triples in Japan, but It’s Only Fourth Largest
Facebook’s Japan audience more than tripled in the past year, while Mixi.jp was the most-visited social networking destination in Japan with 12.7 million visitors, according to a study based on data...
View ArticleHalf of Internet Users Use Search Engines on Typical Day
A new high of nearly half (49%) of all internet users use search engines on a typical day, up from about one-third in 2002 – and closing in on the use level of email (60% of those online use email each...
View ArticleTop 10 Community-based Organization Websites – July 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Investment/Finance Websites – July 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleThe Wealthy Rate Investment Brokers and Real Estate Companies, Websites
High-net-worth consumers rated Fidelity Brokerage Services the most trusted retail broker in the 2008 Luxury Brand Trust Index (LBTI) survey from the Luxury Institute. Charles Schwab & Co., Inc....
View ArticleOlympics-Related Site Traffic Takes off
NBC’s and Yahoo’s Olympics sites are leading the US internet-audience race among the top 10 most-visited Beijing Olympics-related content websites, and NBC’s online-video offering has also gained...
View ArticleDirect Mail Is Marketers’ Primary Promotions Channel
Some 90% of marketers, agencies, and other suppliers of direct marketing services say they use non-catalog direct mail, and nearly half (46%) say it is their primary channel for promotions, according...
View ArticleAd Networks Surge, CPMs Plunge
The use of “ad networks” surged from 5% of total ad impressions sold in 2006 to 30% in 2007, according to the “Digital Pricing Benchmarking Study” from Bain & Company, conducted in coordination...
View ArticleTop 10 Portal Frontpages – July 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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